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High Street Honeys
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Tuesday, January 15, 2008

Pay-per-click Advertising: PPC Search Engines

Pay-per-click Advertising: PPC Search Engines


Major search engines run pay-per-click advertising programs that enable websites to be listed alongside natural search results. Also called “paid inclusions” or “sponsored results,” the advertiser pays based on the number of unique clicks on their ads. This is a very quick way of reaching to the top of search engine results pages and obtaining good online visibility.
Some search engines also allow your ads to appear on sites that participate in their PPC programs. This can provide good web penetration for your products and services.


You can get similar advertisements placed on your business website that display relevant and complementary products and services. You can earn commission from search engines when visitors to your site click on these ads.
PPC advertising with search engines involves bidding on chosen keywords and key phrases. An SEO firm can help you with selection of keywords and PPC bid management.


When using pay per click advertising with search engines, a number of considerations need to be kept in mind. A professional SEO firm can help you manage the entire PPC advertising campaign by taking care of keywords selection, PPC bid management, text ad copywriting, tracking campaign effectiveness, and so on.

Bis
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Hanson, Pamela
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